Sean Parker, of Napster fame, is looking to put his stamp on the movie industry, but not in the way you might expect. Screening Room, Parker's latest project, is aiming to bring first-run movies into your home on the same day they release in theaters.
Screening Room made headlines this week when it was announced that a number of Hollywood heavyweights, including Steven Spielberg, Peter Jackson, and Ron Howard, are backing the project. Users would be required to purchase a $150 set top box equipped with anti-piracy technology. Movies will be available to rent for $50, which would allow viewing for up to 48 hours.
It's great to see a concept so innovative get the backing of Hollywood. Screening Room's model takes clear aim at a huge market segment which is precluded by various responsibilities from spending an evening at the movies, young families for example. And as a father to a 1 year old, with another on the way, I can say definitively that it's a service I would use.
While $50 a pop isn't cheap, it's not all that much more than heading to the cinema once you account for tickets and refreshments. Layer on the convenience of plopping on my own couch after a day of work (and chasing around a toddler) and I'm all in.
It's also refreshing to think there might finally be a legit way to watch first-run movies at home for someone like myself who's not into pirating. What a novel concept. Where do I sign?
Read the whole story here...